Wanted: A Joint Secretary for ‘digital drive’ at the Ministry of MSME
JUNE 09, 2021 :- ShopWorx , a cloud-based IOT solution with “MSME First” Agenda
The times are tough. Small businesses are faltering in India, and in a recent survey by Dun and Bradstreet, over two-thirds of them reported that it would take them a year to recover to pre-COVID-19 demand levels.
In the survey, the top three factors reported that would help revival were access to credit, better marketing support, and technology adoption. In fact, through digitisation, technology is the game-changer, enabling more accessible credit through Fintechs, increasing the reach of business through e-commerce platforms, and improving throughput owing to IoT solutions.
Digitalisation has tremendous potential in speeding up the MSME growth. These concerns are addressed by Pune-based startups such as ShopWorx with cloud-based IoT solutions built on the ‘MSME First’ agenda.